More Than Materials

Buck Lumber - Editorial Photography That Transforms a Building Supply Campaign Into A Story Worth Telling

Let’s visualize what your brand can become.

Full-page placements in Charleston Home + Design and Legends. A permanent 20-foot installation anchoring the Buck Lumber Design Center. And a library of images that kept working season after season. When photography is built around people and place rather than product, it has a longer shelf life, and a stronger emotional pull.

The Results:

For the second shoot, the brief was simple: give us something big enough to stop people in their tracks. We delivered a panoramic of the Lowcountry waterway, framed through the porch of a custom coastal home, that was printed as a 20-foot wall graphic inside the Buck Lumber Design Center. 

Campaign Series Two: Environmental Photography

We photographed builder Joe Welch and his family at their Daniel Island home, the kind of home Buck Lumber helped make possible. Warm, real, and built for a full-page spread.

Campaign series One: Brand & Marketing Campaign - Editorial Group Portraits

Forty-five years serving Charleston deserves more than a stock photo. Buck Lumber was launching a print campaign to mark the milestone, and they needed imagery that felt as real as the relationships behind the brand. Working with Obviouslee Marketing, we set out to put the right people, in the right home, and let the story tell itself.

Project Overview: